December 20, 2012
"LastSay." would like to wish all its clients and associates a very happy and safe festive season. We've had a lot of good times this year and look forward to achieving more of our business goals and client's communication objectives in the New Year. Please note the "LastSay." office will close on the eve of Friday 21st December and re-open on Monday 7th January.
November 26, 2012
"LastSay." inspired at World PR Forum
"LastSay." consultants have returned from the World PR Forum, held in Melbourne recently, inspired by the world's leaders in public relations practice.
After two and half days of soaking up expert opinions around PR, its relevance in today's socially connected world and where we need to head in the future to be effective practitioners - the team is prepared to share its best practice learnings with clients, suppliers and associates.
In the words of PR guru Richard Edelman, it's time for PR to lead and influence: "No longer do we just manage perceptions and raise awareness - we must communicate horizontally to change reality through public engagement!"
November 12, 2012
RFDS engages "LastSay."
We're proud to say we're assisting the Royal Flying Doctor Service (WA) with internal and external communications leading up to their 85th anniversary in 2013. It will be a big year of celebration, recognition and of course continued life-saving services, provided to the community at large.
October 18, 2012
Showtime for Plexal Group
The "LastSay." team was tasked with pulling off a very special 10th anniversary celebration for engineering services client Plexal Group.
After months of hard work that culminated on 17th October, we can confidently say we met the brief of creating "wow factor" by turning the Heath Ledger Theatre stage into an intimate, burlesque-themed party. Guests were treated to oysters and Veuve Clicquot in the foyer after a red carpet arrival, before making their way into the theatre. With a jazz band playing, guests cascaded down the stairs of the beautifully modern theatre while the curtain raised to reveal the stage, decorated with chandeliers, pearls, diamonds and dramatic lighting.
With even Plexal Group's directors kept in the dark about what was in store, every guest enjoyed the surprises throughout the evening, including an enormous cheese platter, vintage photo booth, chocolate cigars, burlesque and opera performances and a very popular whisky bar. We're so proud of our event coordinator Gemma Clark for her creative ideas and the ability to turn them into reality, and of the entire "LastSay." team for their support to ensure the night went off without a hitch.
October 16, 2012
Fisheries support at height of shark season
For two weeks in October "LastSay." Director Donna Cole supported the Department of Fisheries with media enquiries, during a period when a number shark sightings and beach closures across the metropolitan area occurred.
Donna also prepared key corporate staff for responsiveness to Today Tonight's Shark Forum which was televised on 15th October. Donna is now assisting the department to facilitate planning meetings in preparation for the long hot summer expected in Perth.
October 12, 2012
Tarryn visits Exmouth with Apache
"LastSay." client Apache Energy is working on reviewing and improving its stakeholder consultation methods.
On 11th October, consultant Tarryn Truscott joined Apache personnel in Exmouth for a Stakeholder Reference Group Project briefing session. Attended by community leaders (including representatives from the Shire of Exmouth, State departments and conservation groups) the session provided information on Apache's projects and invited questions from the group. Tarryn said the session, which will be held quarterly, is just one of the ways Apache is building on its well-established connections with the community and recognising the important role all stakeholders play in providing vital feedback on projects.
September 21, 2012
"LastSay." takes home a PRIA Award
"LastSay." Communications' Senior Consultant Tarryn Truscott was awarded a Highly Commended honour at the WA PRIA Awards for Excellence, held in September.
Tarryn is now up for a Golden Target Award in the category of Pro-bono Support for her work with the Luke Adams Foundation which, with the help of LastSay, was established to raise awareness and support for community education programs against anti-social behaviour. The national awards program will be celebrated in Melbourne at the World PR Forum in November.
September 7, 2012
"LastSay." finalist in State PRIA Awards
"LastSay." Communications has been named as a finalist in two categories for this year's Public Relations Institute of Australia (PRIA) Awards.
Senior Consultant Tarryn Truscott is up for a Golden Target Award for her work leading campaigns for clients AMEC, who underwent an international re-brand, and the Luke Adams Foundation, which established with pro-bono support from "LastSay.", to raise awareness and community education programs against anti-social behaviour.
The PRIA State Awards for Excellence are being held at Perth Zoo on Thursday 20th September and feed into the national awards program, which will be celebrated in Melbourne at the World PR Forum in November. Fingers crossed!
August 31, 2012
Rex Hunt joins Recfishwest rally
Hundreds of WA recreational fishers joined media personalities Rex Hunt and Karl Langdon at a rally on Wednesday, August 29th at Langley Park to protest against campaigns that seek to ban fishers from parts of Australia's coastline.
Supported by LastSay Communications, the rally and online 'Don't Lock Us Out Campaign', founded by fishing body Keep Australia Fishing, attracted national, state and local headlines. An online and radio advertising campaign by our partners, Lateral Aspect, featuring Rex Hunt, proved valuable in drawing crowds and raising public attention.
Recfishwest CEO Andrew Rowland addressed crowds at the rally, thanking them for the support and urged recreational fishers to make a submission to the Federal Government's marine sanctuary public comment period against the lock-out, while promoting conservation of the waterways.
August 29, 2012
Perth hills support group Rises to the occasion
Middle Swan based not-for-profit community support organisation, the Hills Community Support Group has celebrated 30 years of service with a new name and fresh new public image.
The Group, which offers support services to youth at risk, frail older people, people with disabilities, people with mental health issues and carers, is now named: Rise - Your Community Support Network, in celebration of the group's expanded services and community outreach.
The rebrand was launched at an event attended by Minister for Mental Health Helen Morton and celebrated by staff and supporters at a second event, which involved more than 300 people. Media coverage of the launch was managed by "LastSay.".
"LastSay." congratulates the team at Rise on a successful 30 years and looks forward to seeing the group continue to deliver essential community services.
July 2, 2012
"LastSay." heading to World PR Forum
"LastSay." Consultants Carrie Parsons and Gemma Clark have registered to attend the World Public Relations Forum, being held in Melbourne in November. Hosted by the Public Relations Institute of Australia and convened by the Global Alliance for Public Relations and Communication Management, the forum will take place over three days at the Melbourne Convention and Exhibition Centre.
The theme of the conference 'communication without borders' reflects the global nature of the World Public Relations Forum and of communications practice today. With communication rapidly transforming global society, the forum is an opportunity for us to break down barriers, facilitate intercultural understanding, and consider how to enhance our profession's contributions to our organisations – and to our world. With an exciting line up of world PR experts, the girls hope to bring home some inspirational insights to share with clients and adapt to their work.
June 19, 2012
"LastSay." leads community engagement
"LastSay." is pleased to be supporting the Southern Metropolitan Regional Council (SMRC) as it commences a comprehensive communications and engagement process that will improve its relationship with the community and lead to better outcomes for itself and its stakeholders.
Working closely with SMRC's executive and Councillors, "LastSay." has prepared the engagement strategy and, with design house partners Lateral Aspect, completed a review of the SMRC's website and communications tools.
"LastSay." looks forward to seeing the strategy coming to fruition, including a media campaign, community events, internal communications and stakeholder relations, working with local governments to raise public awareness of the SMRC and encouraging the community to dispose of their waste responsibility. This exciting program will also include the launch of a waste education website, 'Recycle Right'.
June 7, 2012
"LastSay." client impresses Pilbara business community
Sean Clarke, co-founder and director of McLaren's Raw Hire, was a keynote speaker at this year's Pilbara Pulse Economic Summit in Karratha on June 6.
Invited by the Karratha Districts Chamber of Commerce and Industry to address the Summit as a 'local success story', Sean spoke about the opportunities and challenges of building a business in the Pilbara. McLaren's Raw Hire was established before the boom, 14 years ago.
"We've made Karratha our home and we're in it for the long haul," Sean said. "It's not about cashing in on the Pilbara, it's about being part of a once in a lifetime opportunity to watch a region grow rapidly and be a part of its development."
At the conference Sean announced McLaren's Raw Hire will invest $12 million in the next 18 months in land and infrastructure, with a further $40 million annually in equipment and vehicles and that the company would open a new branch in Newman in January. "LastSay." travelled to Karratha to prepare Sean as a presenter, manage media opportunities and introduce him to prominent government representatives. LastSay also prepared a WA Business News Rising Stars award submission for McLaren's Raw Hire, which they were awarded on June 13. The company finished in the top four of the award winners.
May 23, 2012
"LastSay." forms a Lateral partnership
"LastSay." is happy to announce its newest partnership with leading design specialists Lateral Aspect. Formed in 1997, Lateral's projects have taken them around the world, creating ads and brands in Australia, Europe, Asia, US and the Middle East.
Their team of designers are responsible for some highly recognised brands including ANZ Bank, Woodside Petroleum and building giant ABN Group. In 2010 Lateral won the 'Best Campaign' award at the Food and Beverage Awards for their work with Dardanup Butchering Company (DBC) and appeared in Best Ads on TV.com seven times throughout 2011.
Lateral Aspect Brand Strategist, Craig Wells, said he looks forward to working alongside "LastSay." to ensure client's brands and communications needs are realised. "Despite our core services differing, "LastSay." and Lateral share a lot in common and complement each other in terms of the way they operate.
We really look forward to expanding this relationship." he said. For more about Lateral Aspect, please visit their website: www.lateralaspect.com.au.
May 1, 2012
Welcome Carrie Parsons
"LastSay." Communications welcomes our new managing consultant Carrie Parsons. Carrie joined "LastSay." in May to lead our dynamic team of consultants, and add value to key client accounts with 12 years of media and corporate PR experience.
So far she's hit the ground running and is settling in nicely. "Initially I'll be doing lots of listening, learning and observing in regards to how the business and team operates, to get a feel for what we're great at and where we can improve our services to meet client needs," she said. "So far I've seen lots of impressive outcomes and am super excited about the potential for further growth and development in our people and in meeting our business objectives."
April 4, 2012
"LastSay." launches Raw Hire
Re-branding a long-standing company requires patience and the ability to stick to looming deadlines. "LastSay." Communications consultant Gemma Clark has managed a range of PR elements for specialised vehicle hire company, McLaren Hire as it prepared its transition to operate under a new brand name: McLaren's Raw Hire.
Working closely with the client, a lot of hard work culminated in a well-received, relaxed event that saw McLaren's Raw Hire's Perth warehouse transformed into an industrial-chic party space. Guests caught the first glimpse of some newly branded vehicles, including a mine-specific water cart and tipper truck.
Hosted by cricketer Glenn Mitchell, the atmosphere of the evening was relaxed and warm despite the unseasonably cool weather. Guests from across the state were treated to live acoustic music, impeccable food and plenty of growth stories from the company's directors, Lisa and Sean Clarke.
To ensure the company's north-west clients, supporters and friends didn't miss out on a party, McLaren's Raw Hire hosted additional launches in conjunction with the Port Hedland and Karratha Districts Chambers of Commerce and Industry.
March 6, 2012
Aspen Estate features on Channel 7
"LastSay." client, Aspen Living's St Leonard's Private Estate recently featured on Channel 7's Today Tonight.
In an interview with journalist Natalie Bonjolo, Aspen Living Chief Executive Officer Brendan Acott explained how, now more than ever, Gen Ys are able to get exactly what they want out of a new home for much the same price as renting. He said young homebuyers were also happy to save money by doing away with unnecessary expenses like extra bedrooms. "This shows today's young first homebuyers aren't being greedy, they're just smart with their hard-earned money," he said. The story also featured young buyers who have chosen to build at St Leonard's Private Estate like engaged couple Jessica and Adam. The couple showed the Today Tonight crew through their newly-built home, explaining how they are now paying off their own mortgage for little more than they would pay in rent.
February 18, 2012
"LastSay." Sends Love to Heart and Lung
"LastSay." is proud to promote The Heart and Lung Transplant Foundation’s own Richard Bindahneem, who has recently celebrated his 21st year of survival after initially being told he only had three months to live.In 1991 Mr Bindahneem underwent a double heart and lung transplant after being diagnosed with primary pulmonary hypertension and more than two decades later is alive and well to tell his story of how he fought back to become today’s longest surviving transplant patient in Western Australia. As a committed member giving back to the community through his tireless work with The Foundation, Mr Bindahneem was proud to share his touching story recently in The Weekend, of The West Australian. MORE >>>
February 6, 2012
"LastSay." Communicates Dangers of Aquatic Aliens
"LastSay." consultant Gemma Clark worked closely with the Western Australian Department of Fisheries to further its Aquatic Biosecurity Program by communicating its messages to staff.
Following a successful launch event held for external stakeholders in November 2011, the the staff got on board to learn about the dangers of aquatic alien pests. Did you know a mussel the size of a thumbnail left a town in Michigan without water for three days? The Fisheries Department’s $9.4 million Aquatic Biosecurity Program has cemented Western Australia as the national leader in protecting our waters from aquatic pests and diseases.
Having produced a Biosecurity Charter committing its signatories to abiding by responsible boating and fishing practices, members of related industries got on board with the Department at the official launch of the Program late last year.
Staff enjoyed a casual afternoon of presentations, publications and corporate merchandise from the Department’s Director General, Stuart Smith, and research team members followed by a sausage sizzle under the sun – coordinated by "LastSay.".
January 31, 2012
Bright Sparks Light Up "LastSay."
"LastSay." Communications is celebrating the arrival of two new consultants with the announcement of Laura Incognito and Ashlee Crabbe.
The growth comes as new clients Apache Energy, MACA Civil and Academic Task Force enlist the team's services. Public relations and journalism star, Ashlee joined "LastSay." Communications this week and is already head first in to internal communications for Apache Energy. So head first she must do her helicopter survival training course, a mere five weeks into her new job! As well as working with the oil and gas sector, Ashlee is leading media relations for the State Government’s Pilbara Industry’s Community Council (PICC) Health initiative designed to boost health services in the state’s north west. To see Ashlee's profile MORE >>>
Laura, just fresh from studies, started one week prior and has already shown an impressive ability to pick up content on global uranium heavyweights, Cameco; writing and producing a new newsletter within the first two weeks in the chair. Over the Christmas break, Laura took part in Perth’s largest sporting event, the Perth Sailing World Championships, as a member of the media team.
January 12, 2012
Grange celebrates strong results
Australia’s leading magnetite producer, Grange Resources (ASX:GRR) has announced strong December 2011 quarterly results.
The Company revealed boosted production at its Savage River mine, in Tasmania, and further development of its joint-venture Southdown Magnetite Project, near Albany in WA’s Great Southern Region. Grange Managing Director, Mr Russell Clark, said “We believe that good safety management results in sustainable and productive operations. Our safety performance at Savage River has been excellent, considerably better than that of the broader Australian mining industry, and is a credit to the hard work that our employees have put into improving the safety culture.”
“The Definitive Feasibility Study for our growth project, Southdown Joint Venture Project, has continued and is due for completion in the first quarter of 2012, for consideration by the owners in the first half of 2012. Engineering studies have been advanced, environmental permitting and land access progressed and we recently announced an improvement in the quantity and confidence of the Resource.
January 12, 2012
"LastSay." Director Donna Cole on Offshore Vessel
Apache staff, along with "LastSay." Director, Donna Cole, met today with the Ningaloo Vision Crew to plan upcoming internal communications needs for the crew. To achieve this, Donna had to fly from Perth to Karratha and chopper to and from the vessel, on an eight-seater Sikorsky Helicopter.
Apache Energy (Apache) recently acquired the Prosafe floating production, storage and offloading (FPSO) vessel Ningaloo Vision. Apache had leased the Ningaloo Vision FPSO from Prosafe as the main production facility of the Van Gogh oilfield development. The Van Gogh field and the Ningaloo FPSO are located offshore North West Australia, 32 miles (53km) north-northwest of Exmouth. Equity holders in the field are Apache (54.501%, Operator) and Inpex Alpha Ltd (47.499%).
The Ningaloo Vision FPSO has the capacity to process up to 150 000 barrels of liquid per day, including up to 63 000 barrels of oil per day, and store 540 000 barrels of oil. The purchase of this asset will enable the orderly development by Apache of the nearby Coniston and Novara fields by using a subsea tie-back to the Ningaloo Vision FPSO.
January 18, 2012
Mining Group Announces Major Settlement
Mining Group Limited (ASX: MNE) is pleased to announce it has completed the transaction with Cadan Resources Corporation to acquire an 80 per cent interest in the Comval Project, located in the Philippines.
Managing Director of Mining Group Andrew Maurice, said the acquisition represented an exciting opportunity to develop a project in an area with world class geological potential. “We are excited about this project given the grade and size of currently identified copper and gold occurrences on the project area. The skarn style of mineralisation at Comval sets the Comval project apart from other copper gold projects in the Philippines.” (read more) from release attached.